{"id":4426,"date":"2026-10-15T15:28:58","date_gmt":"2026-10-15T13:28:58","guid":{"rendered":"https:\/\/www.appon.cloud\/?p=4426"},"modified":"2026-10-15T15:29:00","modified_gmt":"2026-10-15T13:29:00","slug":"phishing-klepe-na-dvere-skoro-kazdy-den-poznaji-ho-vasi-lide","status":"publish","type":"post","link":"https:\/\/www.appon.cloud\/cs\/phishing-klepe-na-dvere-skoro-kazdy-den-poznaji-ho-vasi-lide\/","title":{"rendered":"Phishing klepe na dve\u0159e skoro ka\u017ed\u00fd den. Poznaj\u00ed ho va\u0161i lid\u00e9?"},"content":{"rendered":"\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>S\u00a0podvodn\u00fdmi e-maily se v\u00a0pr\u00e1ci setk\u00e1v\u00e1me skoro ka\u017ed\u00fd den. Potvrdil to i <a href=\"https:\/\/www.appon.cloud\/cs\/kyberbezpecnost\/\" target=\"_blank\" rel=\"noreferrer noopener\">pr\u016fzkum<\/a>, kter\u00fd jsme provedli spole\u010dn\u011b s <a href=\"https:\/\/www.amsp.cz\/\" target=\"_blank\" rel=\"noreferrer noopener\">Asociac\u00ed mal\u00fdch a st\u0159edn\u00edch podnik\u016f a \u017eivnostn\u00edk\u016f \u010cR<\/a>. P\u0159esto firmy sv\u00e9 zam\u011bstnance na rozpozn\u00e1v\u00e1n\u00ed phishingu v\u011bt\u0161inou nep\u0159ipravuj\u00ed.<\/em><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\u010cty\u0159i z p\u011bti firem (80 %) u\u017e zaznamenaly <strong>\u00fatok prost\u0159ednictv\u00edm podvodn\u00fdch e-mail\u016f<\/strong>, kter\u00fdmi se kyberzlo\u010dinci sna\u017e\u00ed vyl\u00e1kat hesla nebo jin\u00e9 citliv\u00e9 \u00fadaje. Phishing tak s velk\u00fdm odstupem vede \u017eeb\u0159\u00ed\u010dek v\u0161ech typ\u016f \u00fatok\u016f. Na druh\u00e9m m\u00edst\u011b jsou <strong>podvodn\u00e9 faktury a fale\u0161n\u00e9 \u017e\u00e1dosti o zm\u011bnu \u010d\u00edsla \u00fa\u010dtu <\/strong>(37 % firem), t\u0159et\u00ed p\u0159\u00ed\u010dku obsadil <strong>vyd\u011bra\u010dsk\u00fd software <\/strong>(ransomware) a dal\u0161\u00ed malware (29 %).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00datoky p\u0159itom nejsou v\u00fdjime\u010dnou ud\u00e1lost\u00ed. T\u00e9m\u011b\u0159 polovina firem (46 %) dokonce zaznamen\u00e1v\u00e1 pokusy o \u00fatok skoro ka\u017ed\u00fd den nebo nejm\u00e9n\u011b jednou t\u00fddn\u011b.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Sta\u010d\u00ed jedno kliknut\u00ed<\/h2>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:30% auto\"><figure class=\"wp-block-media-text__media\"><img fetchpriority=\"high\" decoding=\"async\" width=\"500\" height=\"300\" src=\"https:\/\/www.appon.cloud\/wp-content\/uploads\/2026\/10\/3.jpg\" alt=\"\" class=\"wp-image-4428 size-full\" srcset=\"https:\/\/www.appon.cloud\/wp-content\/uploads\/2026\/10\/3.jpg 500w, https:\/\/www.appon.cloud\/wp-content\/uploads\/2026\/10\/3-300x180.jpg 300w, https:\/\/www.appon.cloud\/wp-content\/uploads\/2026\/10\/3-150x90.jpg 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\">Bezpe\u010dnostn\u00ed technologie se neust\u00e1le zlep\u0161uj\u00ed, nap\u0159\u00edklad i vyu\u017eit\u00edm um\u011bl\u00e9 inteligence, ale \u00fato\u010dn\u00edci tak\u00e9 p\u0159ich\u00e1zej\u00ed se st\u00e1le nov\u00fdmi triky. Filtry nevy\u017e\u00e1dan\u00e9 po\u0161ty tak sice dok\u00e1\u017eou velkou \u010d\u00e1st phishingov\u00fdch zpr\u00e1v zastavit, ale zdaleka ne v\u0161echny. Jakmile se pe\u010dliv\u011b vytvo\u0159en\u00e1 podvodn\u00e1 zpr\u00e1va dostane do schr\u00e1nky, rozhoduje u\u017e jen \u010dlov\u011bk. A pr\u00e1v\u011b tady se ukazuje slab\u00e9 m\u00edsto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jen 43 % firem uv\u00e1d\u00ed, \u017ee jejich zam\u011bstnanci p\u0159epos\u00edlaj\u00ed podez\u0159el\u00e9 e-maily IT odd\u011blen\u00ed nebo extern\u00edmu spr\u00e1vci k prov\u011b\u0159en\u00ed. T\u0159etina (34 %) zpr\u00e1vu prost\u011b sma\u017ee a d\u00e1l ji ne\u0159e\u0161\u00ed. P\u011btina firem \u017e\u00e1dn\u00fd standardn\u00ed postup nastaven\u00fd nem\u00e1, a tak v\u0161e z\u00e1vis\u00ed jen na intuici zam\u011bstnance. <br><br>P\u0159esto\u017ee smaz\u00e1n\u00ed podez\u0159el\u00e9 zpr\u00e1vy zn\u00ed jako rozumn\u00e1 reakce, m\u00e1 to jeden h\u00e1\u010dek. IT odd\u011blen\u00ed se o takov\u00e9m pokusu o \u00fatok nedozv\u00ed a nem\u016f\u017ee varovat dal\u0161\u00ed, t\u0159eba m\u00e9n\u011b pozorn\u00e9, kolegy ani zablokovat odes\u00edlatele.<\/p>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Pl\u00e1nujeme, ale ne\u0161kol\u00edme<\/h2>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 30%\"><div class=\"wp-block-media-text__content\">\n<p class=\"alignwide wp-block-paragraph\">N\u00e1\u0161 pr\u016fzkum tak\u00e9 ukazuje, \u017ee zat\u00edmco hrozby p\u0159ich\u00e1zej\u00ed skoro ka\u017ed\u00fd den, p\u0159\u00edprava zam\u011bstnanc\u016f na to, jak jim \u010delit, prob\u00edh\u00e1 v nejlep\u0161\u00edm p\u0159\u00edpad\u011b jen jednou za rok. <br><br>Pravideln\u011b, tedy alespo\u0148 jednou ro\u010dn\u011b, \u0161kol\u00ed zam\u011bstnance v kyberbezpe\u010dnosti jen 29 % firem. Dal\u0161\u00edch 14 % pro\u0161kol\u00ed sv\u00e9 lidi pouze jednor\u00e1zov\u011b, typicky p\u0159i n\u00e1stupu. Taktiky a dovednosti kyberzlo\u010dinc\u016f se p\u0159itom nep\u0159etr\u017eit\u011b vyv\u00edjej\u00ed, tak\u017ee jednor\u00e1zov\u00e9 \u0161kolen\u00ed samoz\u0159ejm\u011b nem\u016f\u017ee pokr\u00fdt st\u00e1le nov\u00e9 typy \u00fatok\u016f. <br><br>Nejpo\u010detn\u011bj\u0161\u00ed skupina firem (31 %) \u0161kolen\u00ed teprve pl\u00e1nuje a \u010dtvrtina firem (26 %) ne\u0161kol\u00ed a ani to nechyst\u00e1. Dohromady tak 57 % firem sv\u00e9 lidi v kyberbezpe\u010dnosti v\u016fbec ne\u0161kol\u00ed. P\u0159itom pr\u00e1v\u011b na zam\u011bstnance podvodn\u00e9 e-maily m\u00ed\u0159\u00ed.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"500\" height=\"300\" src=\"https:\/\/www.appon.cloud\/wp-content\/uploads\/2026\/10\/1.jpg\" alt=\"\" class=\"wp-image-4429 size-full\" srcset=\"https:\/\/www.appon.cloud\/wp-content\/uploads\/2026\/10\/1.jpg 500w, https:\/\/www.appon.cloud\/wp-content\/uploads\/2026\/10\/1-300x180.jpg 300w, https:\/\/www.appon.cloud\/wp-content\/uploads\/2026\/10\/1-150x90.jpg 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Jak z lid\u00ed ud\u011blat prvn\u00ed linii obrany<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Lidsk\u00fd faktor je p\u0159i ochran\u011b firmy p\u0159ed kyber\u00fatoky extr\u00e9mn\u011b d\u016fle\u017eit\u00fd. Technick\u00e1 opat\u0159en\u00ed odvedou velkou \u010d\u00e1st pr\u00e1ce, riziko ale nikdy zcela neodstran\u00ed. Proto je nezbytn\u00e9 pr\u016fb\u011b\u017en\u011b budovat bezpe\u010dnostn\u00ed kulturu:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><em>\u0160kolte sv\u00e9 lidi pravideln\u011b a na praktick\u00fdch p\u0159\u00edpadech.<\/em><\/strong> Krat\u0161\u00ed a \u010dast\u011bj\u0161\u00ed \u0161kolen\u00ed s uk\u00e1zkami skute\u010dn\u00fdch podvodn\u00fdch e-mail\u016f funguje l\u00e9pe ne\u017e jednor\u00e1zov\u00e1 p\u0159edn\u00e1\u0161ka.<\/li>\n\n\n\n<li><strong><em>Nastavte jasn\u00fd postup hl\u00e1\u0161en\u00ed.<\/em><\/strong> Ka\u017ed\u00fd mus\u00ed v\u011bd\u011bt, komu p\u0159eposlat podez\u0159elou zpr\u00e1vu. A nikdo nesm\u00ed m\u00edt strach p\u0159iznat, \u017ee na odkaz u\u017e klikl \u2013 \u010d\u00edm d\u0159\u00edv se to IT dozv\u00ed, t\u00edm men\u0161\u00ed \u0161kody mohou vzniknout.<\/li>\n\n\n\n<li><strong><em>Testujte bd\u011blost.<\/em><\/strong> Simulovan\u00e9 phishingov\u00e9 kampan\u011b uk\u00e1\u017eou, jak na tom va\u0161i lid\u00e9 skute\u010dn\u011b jsou.<\/li>\n\n\n\n<li><strong><em>Ov\u011b\u0159ujte platby jin\u00fdm kan\u00e1lem.<\/em><\/strong> \u017d\u00e1dost o mimo\u0159\u00e1dnou platbu nebo zm\u011bnu \u010d\u00edsla \u00fa\u010dtu v\u017edy ov\u011b\u0159te telefonicky na zn\u00e1m\u00e9m \u010d\u00edsle, ne na kontaktu z e-mailu.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Druhou lini\u00ed obrany z\u016fst\u00e1v\u00e1 technika. Antiphishingov\u00fd filtr zachyt\u00ed \u0159adu podvodn\u00fdch zpr\u00e1v d\u0159\u00edv, ne\u017e se dostanou do schr\u00e1nek zam\u011bstnanc\u016f. A pokud \u00fato\u010dn\u00edk p\u0159esto heslo z\u00edsk\u00e1, v\u00edcefaktorov\u00e9 ov\u011b\u0159ov\u00e1n\u00ed (MFA) zajist\u00ed, \u017ee mu samo o sob\u011b k p\u0159\u00edstupu nesta\u010d\u00ed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cloud, kter\u00fd pom\u00e1h\u00e1 hl\u00eddat va\u0161i bezpe\u010dnost<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pr\u00e1v\u011b <a href=\"https:\/\/www.appon.cloud\/cs\/application\/appon-cloud-mfa\/\" target=\"_blank\" rel=\"noreferrer noopener\">v\u00edcefaktorov\u00e9 ov\u011b\u0159ov\u00e1n\u00ed<\/a> je automatickou sou\u010d\u00e1st\u00ed slu\u017eeb <a href=\"https:\/\/www.appon.cloud\" target=\"_blank\" rel=\"noreferrer noopener\">AppOn.cloud <\/a>pro v\u0161echny u\u017eivatelsk\u00e9 \u00fa\u010dty. Tato cloudov\u00e1 slu\u017eba nab\u00edz\u00ed tak\u00e9 dal\u0161\u00ed prvky kybernetick\u00e9 ochrany na podnikov\u00e9 \u00farovni v\u010detn\u011b nep\u0159etr\u017eit\u00e9ho bezpe\u010dnostn\u00edho monitoringu. Chcete v\u011bd\u011bt, kde m\u00e1 va\u0161e firma slab\u00e1 m\u00edsta? <a href=\"https:\/\/www.appon.cloud\/cs\/kontakty\/#contact-form\" target=\"_blank\" rel=\"noreferrer noopener\">Domluvte si nez\u00e1vaznou konzultaci.<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>S\u00a0podvodn\u00fdmi e-maily se v\u00a0pr\u00e1ci setk\u00e1v\u00e1me skoro ka\u017ed\u00fd den. Potvrdil to i pr\u016fzkum, kter\u00fd jsme provedli spole\u010dn\u011b s Asociac\u00ed mal\u00fdch a st\u0159edn\u00edch podnik\u016f a \u017eivnostn\u00edk\u016f \u010cR. P\u0159esto firmy sv\u00e9 zam\u011bstnance na rozpozn\u00e1v\u00e1n\u00ed phishingu v\u011bt\u0161inou nep\u0159ipravuj\u00ed. \u010cty\u0159i z p\u011bti firem (80 %) u\u017e zaznamenaly \u00fatok prost\u0159ednictv\u00edm podvodn\u00fdch e-mail\u016f, kter\u00fdmi se kyberzlo\u010dinci sna\u017e\u00ed vyl\u00e1kat hesla nebo jin\u00e9 citliv\u00e9 [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":4427,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47],"tags":[],"class_list":["post-4426","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kyberbezpecnost"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Phishing klepe na dve\u0159e skoro ka\u017ed\u00fd den. Poznaj\u00ed ho va\u0161i lid\u00e9? - www.appon.cloud<\/title>\n<meta name=\"description\" content=\"80 % firem u\u017e zaznamenalo phishingov\u00fd \u00fatok. Zjist\u011bte, jak reaguj\u00ed zam\u011bstnanci, pro\u010d \u0161kolen\u00ed nesta\u010d\u00ed podce\u0148ovat a jak pos\u00edlit obranu proti podvodn\u00fdm e-mail\u016fm.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.appon.cloud\/cs\/phishing-klepe-na-dvere-skoro-kazdy-den-poznaji-ho-vasi-lide\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Phishing klepe na dve\u0159e skoro ka\u017ed\u00fd den. Poznaj\u00ed ho va\u0161i lid\u00e9? - www.appon.cloud\" \/>\n<meta property=\"og:description\" content=\"80 % firem u\u017e zaznamenalo phishingov\u00fd \u00fatok. Zjist\u011bte, jak reaguj\u00ed zam\u011bstnanci, pro\u010d \u0161kolen\u00ed nesta\u010d\u00ed podce\u0148ovat a jak pos\u00edlit obranu proti podvodn\u00fdm e-mail\u016fm.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.appon.cloud\/cs\/phishing-klepe-na-dvere-skoro-kazdy-den-poznaji-ho-vasi-lide\/\" \/>\n<meta property=\"og:site_name\" content=\"www.appon.cloud\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-15T13:28:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-15T13:29:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.appon.cloud\/wp-content\/uploads\/2026\/10\/AOC_blog_obrazky29.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1011\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pavla Kub\u016f\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pavla Kub\u016f\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.appon.cloud\\\/cs\\\/phishing-klepe-na-dvere-skoro-kazdy-den-poznaji-ho-vasi-lide\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.appon.cloud\\\/cs\\\/phishing-klepe-na-dvere-skoro-kazdy-den-poznaji-ho-vasi-lide\\\/\"},\"author\":{\"name\":\"Pavla Kub\u016f\",\"@id\":\"https:\\\/\\\/www.appon.cloud\\\/cs\\\/#\\\/schema\\\/person\\\/7c690a0bfa8ca26ee59315dd33fad1c8\"},\"headline\":\"Phishing klepe na dve\u0159e skoro ka\u017ed\u00fd den. 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